XENMAG
PERFORMANCE REPORTS

Digital Marketing Intelligence

Track organic & paid performance across every channel in one unified dashboard.

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Overview
Brand XOrganicOverview
Brand Overview
Brand X — All Services: Organic + Paid Combined
LAST 7 DAYS
Date Range
Apr 3 – Apr 10, 2026
Total Revenue
₹31,200
+24%
Total Conversions
244
+14%
Total Ad Spend
₹6,300
+6%
Blended ROAS
2.70×
+0.16
Organic Traffic
1,200
+12%
Social Reach
160k
+9%
Revenue by Service — All Channels
Revenue Split
Revenue Growth — All Services
SEO Revenue
₹7,500
+18%
SMO Revenue
₹6,700
+22%
Search Ads Revenue
₹9,200
+28%
Social Ads Revenue
₹7,800
+19%
Traffic & Reach — All Channels
Traffic by Source
Social Reach by Channel
Conversions & AOV — All Services
Conv. Type Distribution
Conversions Growth
AOV by Service
KPIs — All Services (Organic + Paid)
Edit from individual service KPI pages
KPIServiceTargetProgress%DeadlineStatus
Get LeadsSEO100
10/100
10%02 Jun 26In Progress
Get eCommerce SalesSMO1,000
200/1000
20%02 Jun 26In Progress
Get Website TrafficLocal SEO3,000
1200/3000
40%02 Jun 26In Progress
Monthly Ad RevenueSearch Engine Ads₹40,000
₹9.2k/₹40k
23%30 Jun 26In Progress
Monthly Social Ad RevenueSocial Ads₹30,000
₹7.8k/₹30k
26%30 Jun 26In Progress
Blended ROAS TargetAll Paid3.0×
2.70/3.0
90%30 Jun 26On Track
Get Social FollowersSMO100,000
0/100k
0%02 Jun 26Not Started
SEO
Revenue
₹7,500
+18%
Traffic
800
+0.7%
SMO
Revenue
₹6,700
+22%
Total Reach
160k
+9%
Search Ads
Revenue
₹9,200
+28%
ROAS
2.71×
+0.18
Social Ads
Revenue
₹7,800
+19%
ROAS
2.69×
+0.12
Organic Performance
Brand X — All organic channels combined
LAST 7 DAYS
Master Date Range
Apr 3 – Apr 10, 2026
Revenue & Conversions
Revenue
₹14,200
+23% vs prev
Conversions
142
-3% vs prev
Avg. Order Value
₹100
+27% vs prev
Revenue by Service
Revenue Growth
Revenue Breakdown (Latest 10)
SLRevenueConv. TypeServiceLanding Page
1₹3,200eCommerceSEO/running-shoes
2₹2,000LeadSEO—
3₹1,500CallLocal SEO—
4₹800Store VisitLocal SEO—
5₹4,200eCommerceSMO/summer-sale
6₹2,500LeadSMO—
Conversions Growth
AOV Growth
Conv. Type Distribution
Organic Traffic To Website
Organic Traffic
1,200
+12%
SEO Traffic
800
+0.7%
SMO Traffic
100
-15%
Local SEO Traffic
300
-30%
Traffic Distribution
Traffic Growth
Keyword Rankings
Total Keywords
400
+7%
Rank 1–10
30
-5%
Rank 11–50
100
+0.7%
Rank 51+
270
-15%
Keyword Rank Distribution
Keyword Type Distribution
SMO Channel Overview — Reach & Followers
Reach by Channel
Follower Distribution
ChannelTotal ReachΔFollowersΔPosts
fFacebook32,400+14%867+3%5
◎Instagram58,700+22%1,255+12%5
inLinkedIn19,200-4%354+1%5
▶YouTube41,100+9%120-1%5
𝕏X / Twitter8,600-11%32-4%5
KPIs — All Organic Services
Edit KPIs from SEO / SMO pages
KPIServiceTargetProgress%DeadlineStatus
Get LeadsSEO100
10/100
10%02 Jun 26In Progress
Get eCommerce SalesSMO1,000
200/1000
20%02 Jun 26In Progress
Get Website TrafficLocal SEO3,000
1200/3000
40%02 Jun 26In Progress
Get Social FollowersSMO100,000
0/100k
0%02 Jun 26Not Started
KPI Progress Roadmap
Auto-calculated from deadlines
Add KPIs above to see the roadmap.
Tasks & Deliverables
Total Tasks
8
Completed
3
In Progress
4
On Hold
1
Deliverables
32
SEO + Local SEO Revenue & Conversions
SEO + Local Revenue
₹7,500
+18%
Conversions
75
+8%
AOV
₹100
+10%
Rev. by Conv. Type
Revenue Growth
Conversions Growth
AOV Growth
SEO + Local SEO Revenue Breakdown (Latest 10)
SLRevenueConv. TypeServiceLanding Page
1₹3,200eCommerceSEO/running-shoes
2₹2,000LeadSEO—
3₹1,500CallLocal SEO—
4₹800Store VisitLocal SEO—
SEO Traffic & Keyword Overview
SEO Traffic
800
+0.7%
Rank 1–10
30
-5%
Avg KD (All Keywords)
16.4
-2.1 vs prev
Avg Volume (All Keywords)
7,020
+340 vs prev
SEO Traffic Growth — Full View
Keyword Rank Distribution
Keyword Type Distribution
Top 5 Keywords by Volume & Rank
#KeywordKDVolumeRankΔ RankTrafficΔ TrafficTypeCountry
1buy running shoes online510,0003▲2480+12%CommercialIndia
2running shoes under 200087,4002▲1620+9%CommercialIndia
3best running shoes 2026155,0007▲1210+5%InformativeUSA
4discount running shoes123,2006▼1195-3%CommercialIndia
5trail running shoes men284,50019▲265+7%CommercialUK
Domain Authority & Backlinks
Domain Authority
49
Out of 100
Good
Total Backlinks
980
All referring domains
Dofollow Backlinks
612
62.4% of total
↑ Strong
Local SEO Performance
Impressions
2,500
+14%
Traffic
300
-30%
Calls
5
+25%
Directions
170
+5%
Posts
5
This period
All Keywords — Full View
#KeywordKDVolumeRankΔ RankTrafficΔ TrafficTypeCountry
1buy running shoes online510,0003▲2480+12%CommercialIndia
2running shoes under 200087,4002▲1620+9%CommercialIndia
3best running shoes 2026155,0007▲1210+5%InformativeUSA
4how to pick running shoes126,2005▲3340+18%InformativeIndia
5discount running shoes123,2006▼1195-3%CommercialIndia
6trail running shoes men284,50019▲265+7%CommercialUK
7running shoes for flat feet222,50014▼380-8%InformativeIndia
8waterproof running shoes183,80011▼1110-2%CommercialUAE
9nike vs adidas running358,00028▲530+20%InformativeUSA
10best marathon shoes 2026422,10035▼418-12%InformativeUK
SEO Tasks & Deliverables
Total Tasks
4
Completed
2
In Progress
2
On Hold
0
Deliverables
20
#TaskTypeDetailsDeliverablesDateStatus
1On-page OptimizationSEO Task—8Apr 5, 2026Completed
2Backlink OutreachSEO Task—5Apr 7, 2026In Progress
3Running Shoes GuideBlog PostOwn Website1Apr 6, 2026Completed
4Guest Post — ForbesBlog Post3rd Party1Apr 9, 2026In Progress
Blog Post Editorial Calendar
Own Website 3rd Party
SEO KPIs
KPITargetProgress%DeadlineSource(s)Status
Get Leads100
10/100
10%02 Jun 26T01→Conv.In Progress
Get Traffic3,000
1200/3000
40%02 Jun 26T02→SEO TrafficIn Progress
Get Backlinks1,200
980/1200
82%02 Jun 26T04→BacklinksOn Track
KPI Progress Roadmap
Auto-calculated from deadlines
Add KPIs above to see the roadmap.
SMO Revenue & Conversions
SMO Revenue
₹6,700
+31%
Conversions
67
-2%
AOV
₹100
+34%
Rev. by Conv. Type
Revenue Growth
Conversions Growth
AOV Growth
SMO Revenue Breakdown (Latest 10)
SLRevenueConv. TypeServiceLanding Page
1₹4,200eCommerceSMO/summer-sale
2₹2,500LeadSMO—
SMO Growth Trends
SMO Traffic Growth — All Channels
SMO Analytics
Interactive Comparison
Views by Format — All Channels
Channel Performance
Posts, Videos, Graphics, Text counts and Total Reach are auto-calculated from Social Post Performance. Only Website Traffic and Followers require manual entry.
ChannelWebsite TrafficΔPosts (T07)Videos (T07)Graphics (T07)Text (T07)Total Reach (T07)FollowersΔ
fFacebook100+8%513132,400867+3%
◎Instagram100-5%513158,7001,255+12%
inLinkedIn100+2%513119,200354+1%
▶YouTube100+6%513141,100120-1%
𝕏X / Twitter100-11%51318,60032-4%
Social Post Performance (Latest 10)
Posts are added via SMO Tasks — select "Social Post" as task type to log a post here.
#Post TitleChannelReachΔEngagementViewsFormatTypeDateLink
1Summer Sale 50% Off◎5,200+22%3408,100StaticOfferApr 4View
2How to Choose Running Shoesf12,000+45%89015,000CarouselEducationalApr 5View
3Follow us for daily tips!◎3,100-8%2104,200ReelFollower Inc.Apr 6View
4Brand Story — 5 Years▶7,800+14%6209,400VideoEngagementApr 7View
5Sustainability Infographicin4,500+9%2805,100InfographicEducationalApr 8View
SMO Tasks & Deliverables
Total Tasks
3
Completed
1
In Progress
2
On Hold
0
Deliverables
12
#TaskTypeDateDeliverablesStatus
1Content Calendar PlanningSMO TaskApr 3–105Completed
2Instagram Reel — Product LaunchSocial PostApr 6, 20261In Progress
3Engagement MonitoringSMO TaskApr 4–103In Progress
Social Media Editorial Calendar
SMO KPIs
KPITargetProgress%DeadlineSource(s)Status
Get eCommerce Sales1,000
200/1000
20%02 Jun 26T01→Conv.In Progress
Get Social Followers100,000
2628/100k
2.6%02 Jun 26T02B→FollowersBehind
All SEO Tasks & Deliverables
#Task NameTypeDetails / Blog TitleDeliverablesDateStatus
1On-page OptimizationSEO Task—8Apr 5, 2026Done
2Backlink OutreachSEO Task—5Apr 7, 2026In Progress
3Running Shoes GuideBlog PostOwn Website1Apr 6, 2026Completed
4Guest Post — ForbesBlog Post3rd Party1Apr 9, 2026In Progress
5Technical SEO AuditSEO Task—3Apr 3, 2026Pending
All SMO Tasks & Deliverables
#Task NameTypeDateDeliverablesStatus
1Content Calendar PlanningSMO TaskApr 3–105Done
2Instagram Reel — Product LaunchSocial PostApr 6, 20261In Progress
3Engagement MonitoringSMO TaskApr 4–103In Progress
4Follower Growth CampaignSMO TaskApr 1–152Pending
All Social Posts
#Post TitleChannelReachΔEngagementViewsFormatTypeDateLink
1Summer Sale 50% Off◎5,200+22%3408,100StaticOfferApr 4View
2How to Choose Running Shoesf12,000+45%89015,000CarouselEducationalApr 5View
3Follow us for daily tips!◎3,100-8%2104,200ReelFollower Inc.Apr 6View
4Brand Story — 5 Years▶7,800+14%6209,400VideoEngagementApr 7View
5Sustainability Infographicin4,500+9%2805,100InfographicEducationalApr 8View
KPI Progress Roadmap
Auto-calculated from deadlines
Add KPIs above to see the roadmap.
Web Pages Performance
#Page URLTitleTrafficΔBounce RateAvg. TimeStatus
1/running-shoesRunning Shoes Collection4,200+18%42%2m 14sLive
2/aboutAbout Us1,100-5%58%1m 30sLive
3/blogBlog Index2,800+31%35%3m 10sLive
Landing Pages Performance
#Page URLCampaignTrafficConversionsConv. RateStatus
1/summer-saleSummer Sale 20263,400682.0%Live
2/free-trialFree Trial Offer1,200968.0%A/B Test
All Revenue Entries
SLDateRevenueConv. TypeServiceLanding Page
1Apr 10₹3,200eCommerceSEO/running-shoes
2Apr 10₹2,000LeadSEO—
3Apr 9₹1,500CallLocal SEO—
4Apr 9₹800Store VisitLocal SEO—
5Apr 8₹4,200eCommerceSMO/summer-sale
6Apr 8₹2,500LeadSMO—
7Apr 7₹1,800eCommerceSEO/running-shoes
8Apr 6₹950CallLocal SEO—
All SEO + Local SEO Revenue Entries
SLDateRevenueConv. TypeServiceLanding Page
1Apr 10₹3,200eCommerceSEO/running-shoes
2Apr 10₹2,000LeadSEO—
3Apr 9₹1,500CallLocal SEO—
4Apr 9₹800Store VisitLocal SEO—
All SMO Revenue Entries
SLDateRevenueConv. TypeServiceLanding Page
1Apr 8₹4,200eCommerceSMO/summer-sale
2Apr 8₹2,500LeadSMO—
Paid Performance
Brand X — Search Engine Ads + Social Ads combined
Date Range
Paid Overview — All Channels
Total Ad Revenue
₹17,000
+24%
Total Conversions
102
+11%
Total Spend
₹6,300
+6%
Blended ROAS
2.70×
+0.16
AOV
₹167
+9%
Cost Per Conversion
₹133
-4%
Revenue by Channel Type
Conv. Type Distribution
Revenue Growth
Spend Distribution
ROAS Comparison
Conv. by Channel Type
Conversions Growth
AOV Growth
Search Engine Ads
Revenue
₹9,200
Spend
₹3,400
ROAS
2.71×
CampaignSpendConv.ROASStatus
Running Shoes Q2₹1,420242.89×Active
Brand Awareness₹1,180182.71×Active
Local Campaign₹800162.38×Paused
Social Ads
Revenue
₹7,800
Spend
₹2,900
ROAS
2.69×
CampaignChannelSpendConv.ROAS
Summer Sale Retargeting◎₹1,120182.86×
Lead Gen — Runningf₹980142.65×
Video Awareness▶₹800122.50×
Paid KPIs — All
Edit KPIs from SA KPI / SoAd KPI pages
KPIServiceTargetProgress%DeadlineStatus
Monthly Ad RevenueSearch Engine Ads₹40,000
₹9.2k/₹40k
23%30 Jun 26In Progress
Monthly Social Ad RevenueSocial Ads₹30,000
₹7.8k/₹30k
26%30 Jun 26In Progress
Blended ROAS TargetAll Paid3.0×
2.70/3.0
90%30 Jun 26On Track
KPI Progress Roadmap
Auto-calculated from deadlines
Search Engine Ads Revenue & Conversions
Ad Revenue
₹9,200
+28%
Conversions
58
+12%
Avg. Order Value
₹159
+14%
Ad Spend
₹3,400
+8%
ROAS
2.71×
+0.18
Cost Per Conversion
₹58.6
-6%
Revenue Growth
Rev. by Conv. Type
Ad Spend Trend
ROAS Trend
Conversions Growth
Cost Per Conv. Trend
AOV Trend
SA Revenue Breakdown (Latest 10)
SLRevenueConv. TypeCampaign TypeCampaignAd GroupLanding Page
1₹4,100eCommerceSearchRunning Shoes Q2RS — Branded/running-shoes
2₹3,200LeadDisplayBrand AwarenessRetargeting—
3₹1,900CallLocalLocal Campaign——
Search Engine Ads Overview
Impressions
142,800
+18%
Clicks
4,260
+22%
CTR
2.98%
+0.3pp
Cost Per Conversion
₹58.6
-4%
Conv. Rate
1.36%
+0.2pp
Impressions & Clicks Trend
Quality Score Distribution
Spend by Campaign
CTR by Match Type
Campaign Performance
CampaignTypeImpr.ClicksCTRCost/Conv.SpendConv.ROASStatus
Running Shoes Q2Search58,2001,9803.40%₹27.3₹1,420242.89×Active
Brand AwarenessDisplay64,1001,4202.21%₹31.0₹1,180182.71×Active
Local CampaignLocal20,5008604.19%₹28.0₹800162.38×Paused
Ad Group Performance
Ad GroupCampaignImpr.ClicksCTRCost/Conv.SpendConv.Qual. ScoreStatus
Running Shoes — BrandedRunning Shoes Q224,1009804.06%₹24.0₹590129/10Active
Running Shoes — GenericRunning Shoes Q234,1001,0002.93%₹30.5₹830126/10Active
Display — RetargetingBrand Awareness64,1001,4202.21%₹31.0₹1,180187/10Active
Search Terms Performance
KeywordMatchImpr.ClicksCTRCost/Conv.SpendConv.Conv. RateQual. Score
buy running shoes onlineExact12,4006205.00%₹22.0₹36481.29%9/10
running shoesBroad28,0007002.50%₹32.0₹44871.00%7/10
"best running shoes 2026"Phrase9,8004104.18%₹26.0₹33861.46%8/10
running shoes for menBroad8,0002503.13%₹28.5₹27031.20%6/10
All SA Revenue Entries
SLDateRevenueConv. TypeCampaign TypeCampaignAd GroupLanding Page
1Apr 10₹4,100eCommerceSearchRunning Shoes Q2RS — Branded/running-shoes
2Apr 10₹3,200LeadDisplayBrand AwarenessDisplay — Retargeting—
3Apr 9₹1,900CallLocalLocal Campaign——
SA Tasks & Deliverables
Total Tasks
4
Completed
1
In Progress
2
On Hold
1
Deliverables
9
#TaskTypeCampaignDeliverablesDateStatus
1Keyword Research — Q2OptimisationRunning Shoes Q23Apr 5, 2026Completed
2Ad Copy RefreshAd CreativeBrand Awareness4Apr 8, 2026In Progress
3Bid Strategy ReviewCampaign TaskAll Campaigns1Apr 10, 2026In Progress
4Negative Keywords UpdateOptimisationRunning Shoes Q21Apr 12, 2026On Hold
All SA Tasks & Deliverables
#TaskTypeCampaignDeliverablesDateStatus
1Keyword Research — Q2OptimisationRunning Shoes Q23Apr 5, 2026Completed
2Ad Copy RefreshAd CreativeBrand Awareness4Apr 8, 2026In Progress
3Bid Strategy ReviewCampaign TaskAll Campaigns1Apr 10, 2026In Progress
4Negative Keywords UpdateOptimisationRunning Shoes Q21Apr 12, 2026On Hold
Search Engine Ads KPIs
KPITargetProgress%DeadlineSourceStatus
Monthly Ad Revenue₹40,000
₹9.2k/₹40k
23%30 Jun 26SA RevIn Progress
Target ROAS3.0×
2.71/3.0
90%30 Jun 26SA CampaignsOn Track
Avg Quality Score8/10
7.0/8.0
88%30 Jun 26SA KeywordsIn Progress
CPA Target₹120
₹143/₹120
75%30 Jun 26SA Spend/Conv.On Hold
KPI Progress Roadmap
Auto-calculated from deadlines
Add KPIs above to see the roadmap.
All Campaigns
CampaignTypeImpr.ClicksCTRCost/Conv.SpendBudgetConv.ROASStatus
Running Shoes Q2Search58,2001,9803.40%₹27.3₹1,420₹2,000/day242.89×Active
Brand AwarenessDisplay64,1001,4202.21%₹31.0₹1,180₹1,500/day182.71×Active
Local CampaignLocal20,5008604.19%₹28.0₹800₹1,000/day162.38×Paused
All Ad Groups
Ad GroupCampaignImpr.ClicksCTRCost/Conv.SpendConv.Qual. ScoreAdsStatus
Running Shoes — BrandedRunning Shoes Q224,1009804.06%₹24.0₹590129/103Active
Running Shoes — GenericRunning Shoes Q234,1001,0002.93%₹30.5₹830126/102Active
Display — RetargetingBrand Awareness64,1001,4202.21%₹31.0₹1,180187/104Active
All Search Terms
KeywordMatchAd GroupImpr.ClicksCTRCost/Conv.SpendConv.Conv. RateQual. Score
buy running shoes onlineExactRS — Branded12,4006205.00%₹22.0₹36481.29%9/10
running shoesBroadRS — Generic28,0007002.50%₹32.0₹44871.00%7/10
"best running shoes 2026"PhraseRS — Generic9,8004104.18%₹26.0₹33861.46%8/10
running shoes for menBroadRS — Generic8,0002503.13%₹28.5₹27031.20%6/10
Social Ads Revenue & Conversions
Ad Revenue
₹7,800
+21%
Conversions
44
+9%
AOV
₹177
+11%
Ad Spend
₹2,900
+5%
ROAS
2.69×
+0.14
Cost Per Conversion
₹65.9
-8%
Revenue Growth
Rev. by Conv. Type
Ad Spend Trend
ROAS Trend
Conversions Growth
Cost Per Conv. Trend
AOV Trend
Revenue by Channel
ROAS by Channel
Spend by Channel
Conv. by Channel
Social Ads Revenue Breakdown (Latest 10)
SLRevenueConv. TypeChannelCampaignAd Format
1₹3,200eCommerce◎InstagramSummer Sale RetargetingStatic
2₹2,600LeadfFacebookLead Gen — RunningCarousel
3₹2,000eCommerce▶YouTubeVideo AwarenessVideo
Social Ads Overview
Impressions
218,400
+24%
Reach
94,200
+18%
Clicks
3,180
+15%
CTR
1.46%
+0.2pp
Avg CPM
₹13.3
-7%
Frequency
2.3×
+0.2
Impressions & Clicks Trend
Reach by Channel
Ad Campaign Performance
CampaignChannelObjectiveImpr.ReachClicksCTRCPMSpendConv.ROASStatus
Summer Sale Retargeting◎Conversions68,20024,1001,2401.82%₹12.4₹1,120182.86×Active
Lead Gen — RunningfLead Gen84,30038,2001,1401.35%₹14.1₹980142.65×Active
Video Awareness▶Awareness65,90031,9008001.21%₹12.2₹800122.50×Paused
Ad Creative Performance
Ad NameCampaignFormatImpr.ClicksCTRConv.CPAStatus
Summer Sale — Image 1Summer Sale RetargetingStatic38,1007201.89%10₹112Active
Summer Sale — CarouselSummer Sale RetargetingCarousel30,1005201.73%8₹140Active
Running Lead FormLead Gen — RunningStatic84,3001,1401.35%14₹70Active
Spend by Channel
CTR by Format
Conv. by Objective
Social Ads Tasks & Deliverables
Total Tasks
4
Completed
1
In Progress
2
On Hold
1
Deliverables
8
#TaskTypeChannelDeliverablesDateStatus
1Creative Brief — Summer SaleAd Creative◎3Apr 5, 2026Completed
2Audience SegmentationAudience Taskf2Apr 8, 2026In Progress
3Weekly Performance ReportReportingAll1Apr 10, 2026In Progress
4A/B Test Ad CopyAd Creative◎2Apr 14, 2026On Hold
All Social Ads Tasks
#TaskTypeChannelDeliverablesDateStatus
1Creative Brief — Summer SaleAd Creative◎3Apr 5, 2026Completed
2Audience SegmentationAudience Taskf2Apr 8, 2026In Progress
3Weekly Performance ReportReportingAll1Apr 10, 2026In Progress
4A/B Test Ad CopyAd Creative◎2Apr 14, 2026On Hold
Social Ads KPIs
KPITargetProgress%DeadlineSourceStatus
Monthly Social Ad Revenue₹30,000
₹7.8k/₹30k
26%30 Jun 26SoAd RevIn Progress
Target ROAS3.0×
2.69/3.0
90%30 Jun 26SoAd CampaignsOn Track
KPI Progress Roadmap
Auto-calculated from deadlines
Add KPIs above to see the roadmap.
All Social Ads Revenue
SLDateRevenueConv. TypeChannelCampaignAd Format
1Apr 10₹3,200eCommerce◎Summer Sale RetargetingStatic
2Apr 9₹2,600LeadfLead Gen — RunningCarousel
Website Overview
Brand X — Conversion Engine performance
Report Period
Last 7 Days
Apr 3 – Apr 10, 2026
Website Traffic Overview
Total Sessions
12,400
+15%
Unique Users
8,900
+11%
Bounce Rate
41.2%
-2.1pp
Avg. Session
2m 28s
+14s
Pages/Session
3.2
+0.3
Conv. Rate
2.4%
+0.3pp
Traffic Trend
Traffic by Source
Top Web Pages
PageSessionsBounceAvg Time
/running-shoes4,20042%2m 14s
/blog2,80035%3m 10s
/about1,10058%1m 30s
Top Landing Pages
PageSessionsConv.Conv. Rate
/summer-sale3,400682.0%
/free-trial1,200968.0%
User Management
NameEmailRoleProjectsTable VisibilityStatusActions
Rahul Sharmarahul@xenmag.comADMINAllAll TablesActive
Priya Nairpriya@xenmag.comMANAGERBrand X, TechNovaAll TablesActive
Arjun Mehtaarjun@brandx.comCLIENTBrand XT01, T02, T03, T06Active
Project Management
Project NameClientManagerServicesStatusActions
Brand X — E-commerceArjun MehtaPriya NairSEO SMO Local SEOActive
TechNova — SaaSNeha GuptaPriya NairSEO SMOActive
UrbanEats — Food Delivery——SEOSetup
Conv. Types
eCommerce
Lead
Call
Store Visit
Services (system-defined)
Services are system-defined and cannot be added or removed.
SEO SMO Local SEO Search Engine Ads Social Ads
Channels
Facebook
Instagram
LinkedIn
YouTube
Keyword Types
Informative
Commercial
Social Ads Objectives
Conversions
Traffic
Awareness
Lead Gen
Engagement
App Installs
Campaign Types
Search
Display
Local
Shopping
Performance Max
Keyword Match Types
Exact
e.g. [running shoes]
Phrase
e.g. "running shoes"
Broad
e.g. running shoes
SA Task Types
Optimisation Task
Campaign Task
Ad Creative
Reporting
Post Format → T02-B Category Mapping (Admin Only)
Map post formats to their T02-B category. These mappings determine how post counts are aggregated in Channel Performance.
Post FormatT02-B CategoryActions
StaticGraphic
CarouselGraphic
InfographicGraphic
VideoVideo
ReelVideo
ShortVideo
TextText
Add KPI
Add User
Add Project
Add / Import Keywords
Bulk Import (CSV/Excel)
Click to upload CSV or Excel file
Keyword, KD, Volume, Rank, Traffic, Type, Country
— OR ADD MANUALLY —
Add SEO Task
Add SMO Task
Add SA Task
Add Website Traffic & Followers
Add Revenue Entry
Select the page the conversion came from.
Add Data
Custom Report Export
Add Mapping
Graphic = Static, Carousel, Infographic  |  Video = Video, Reel, Short  |  Text = Text posts
Update DA & Backlinks
Domain Authority tag (Good/Average/Excellent/Needs Work) and Dofollow % tag (Strong/Moderate/Low) are auto-calculated from the values you enter.
Update Local SEO Performance
Add Campaign
How to add Campaigns, Ad Groups, Ads & Search Terms:
1. Add Campaign — creates the top-level campaign here. 2. Ad Groups — added from the Ad Groups View All page per campaign. 3. Ads / Creatives — added inside Ad Groups. 4. Search Terms / Keywords — added from Search Terms View All page. All forms will be fully connected in the PHP backend build.
Add Ad Group
An Ad Group sits inside a Campaign and contains your keywords or audiences, plus a default bid. After creating an ad group, add keywords from Search Terms.
Add Keyword / Search Term
Exact=[kw] · Phrase="kw" · Broad=kw
Performance Data (optional)
Add Social Ads Campaign
A campaign can run across multiple channels simultaneously. Select all channels this campaign will run on — channels and formats will auto-appear when linking revenue to this campaign.
Add Ad Set
An Ad Set defines your audience, placement, schedule and budget within a Campaign. Add individual Ad Creatives inside the Ad Set.
Add Ad Creative
How would you like to update this record?
Edit
Replace the last entry with new values. Old data is overwritten.
Data Update
Save new data alongside old history. Calculates increments/decrements and refreshes all related charts.
Data Update — Add New Historical Record
The new values will be stored as a new record alongside all historical data. Increments/decrements and charts will auto-recalculate in the PHP backend.
Previous Values (for reference)